School of Cinematic Arts Research Labs Tour
Thursday, June 1, 2017

SCI Building, Third Floor
Sign-up for tours via Google Forms here

3:30 p.m. – 4:00 p.m.
Creative Media and Behavioral Health Center
Director: Marientina Gotsis
SCI 308
The Creative Media & Behavioral Health Center is an incubator for innovation in the use of entertainment applications at the intersection of behavioral science, medicine and public health. As an organized research unit between the USC School of Cinematic Arts and the Keck School of Medicine of USC, its mission is to increase public awareness of critical issues in mental health and behavioral science, and to provide hands-on creativity-based educational opportunities for health researchers and practitioners.

4:00 – 4:30
Jaunt Cinematic Virtual Reality Lab
Director: Candace Reckinger
SCI 307
The Jaunt Cinematic Virtual Reality Lab is a VR incubator enabling students from all divisions of SCA to explore storytelling and creative content  through Virtual Reality while working with experts from Jaunt VR.

4:30 p.m. – 5:00 p.m.
The Mobile and Environmental Media Lab (MEML)
Director: Scott Fisher
SCI 311
The Mobile and Environmental Media Lab explores context- and location-specific mobile  and spatial storytelling. Current research projects focus on interactive architecture and animate objects within the context of environmental media. Through the use of ubiquitous technologies, it is the Lab’s goal to enhance environmental awareness, augment presence in the physical environment and enable participation in place making. This research investigates interactive architecture through ambient storytelling and how the built environment can act as an animate storytelling entity that engages and interacts with people in specific spaces.

5:00 – 5:30
The Situation Lab
Director: Jeff Watson
SCI 311
The Situation Lab designs immersive and generative situations for the public good, for clients, and for kicks. Our research explores how playful systems, narrative and environmental design can come together to shape the real world. Like any kind of practice born of the post-internet age, our work is always deeply and implicitly imbricated in the digital (and vice-versa); however, we refuse to swear allegiance to any particular technology or practice. Our true medium is “the social.”